IQela le-HQC Elisekwe phantse iminyaka engama-30, liqela lemichiza elichwephesha elisebenza kwiiarhente zebhayoloji eziphazamisayo, izixhobo zokuthambisa, iikhemikhali zombane, izicatshulwa zezityalo kunye neemveliso zemichiza ezilungileyo. "HQC?" Uphawu luye lwangena kwiimarike zamazwe ngamazwe zaseKorea, eJapan, eMzantsi-mpuma Asia, kuMntla Melika, eMzantsi Melika, kuMbindi Mpuma, eYurophu, njl. izinto zokuthambisa, iidayi ze-pigment, i-essence kunye neziqholo, ukuphumelela ukuthenjwa kwabathengi abaninzi ekhaya nakwamanye amazwe. Inabathengi abazinzile eKorea, eJapan, eUnited States, eYurophu, eKorea, eBrazil, kuMzantsi-mpuma Asia nakwamanye amazwe kunye nemimandla.